Subscribe to the iGaming newsletter Tech & innovation Roo Wright, the CEO and founder of affiliate compliance software provider Wag.io, has targeted a century of brand sign-ups by the end of the year after sealing a partnership with LeoVegas.LeoVegas will use the Wag.io software to manage its compliance in line with regulations set out by the Advertising Standards Authority and the Gambling Commission.Wright told iGamingBusiness.com that affiliate compliance is becoming an increasingly hot topic for operators due to heightened scrutiny from lobbyists and organisations such as the Campaign for Fairer Gambling in the UK.“We are talking to the whole industry and are targeting having over 100 brands on board by the end of the year,” said Wright (pictured), who has developed Wag.io from the ground up over the past 18 months.“I would say that there is not a single operator that has all their affiliates in compliance. The task of cleaning up as an industry is not an easy one and even once a programme has affiliates in line there are always new promotions and updates that need to be tracked.”Wag.io will help LeoVegas to manage affiliates through a specific system, whilst identifying opportunities through new and existing affiliates and monitoring affiliate activities, including deals and promotional materials. The software will also generate communication and activity reports, establishing a paper trail.Wag.io can also be used to help brands manage GDPR data protection compliance in relation to affiliate management.LeoVegas sales and compliance executive Matthew Curmi said that the software will help the operator “to constantly monitor and review the ads and marketing materials our affiliates are using”.He added: “While our goal is to be fully compliant, when an error is found, we can use the app to rapidly reach out to our affiliates about making an immediate correction.”Earlier this week, LeoVegas established its LeoSafePlay responsible gambling initiative as a standalone business unit. LeoVegas has also reshuffled its management team, with Richard Woodbridge set to arrive in 2019 as the company’s new chief operating officer. Wag.io CEO warns that industry is under increasing compliance scrutiny 12th July 2018 | By contenteditor Topics: Tech & innovation AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Online Gambling Email Address LeoVegas turns to Wag.io for affiliate compliance
Subscribe to the iGaming newsletter One-day sanction imposed after bookie is found to have broken rules on virtual betting Topics: Legal & compliance The Belgian Gaming Commission will suspend Ladbrokes’ licence in the country for 24 hours next month after the bookmaker was reportedly found to have offered unauthorised virtual betting.The violations occurred in 2017 and earlier this year, according to the Brussels Times, which cited multiple newspapers, including La Dernière Heure, Het Laatste Nieuws and De Morgen. No mention of the sanction was published on the commission’s website.The suspension will take effect on September 3, with Ladbrokes blocked from accepting retail or online bets from customers in Belgium.The punishment will be imposed on the Tiercé Ladbroke brand and Derby SA, the Belgian subsidiary of the bookmaker, the report said.Until the end of June 2017, Ladbrokes had an effective monopoly on land-based virtual betting in the country, with no other operator having received the same authorisation, despite challenges from the likes of Rocoluc.According to the report, Ladbrokes continued to offer virtual betting up to March 14 this year.The commission noted that the company had “not contested the materiality of the facts”.Ladbrokes had not responded to a request for clarifications from iGamingBusiness.com at the time of publication.PICTURE: Garry Cornes Regions: Europe Western Europe Belgium Tags: Online Gambling OTB and Betting Shops Ladbrokes slapped with Belgian licence suspension 9th August 2018 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Legal & compliance Email Address
Subscribe to the iGaming newsletter The gaming industry’s contribution to the US economy increased by nearly 10% to $261bn (£198bn/€224bn) between 2014 and 2017, according to a new study by Oxford Economics on behalf of the American Gaming Association (AGA).The report, which can be accessed here, found that the industry generated $40.8bn in tax revenues for federal, state and regional governments last year and supported employment for nearly 1.8 million people – up from 1.7 million in 2014 – including 727,000 direct jobs in the sector.Of the tax take, nearly half ($18.6bn) was for the federal coffers, including $8bn in social security.“The industry’s tax revenue alone provides enough funding to hire 692,000 new teachers,” said Sara Slane, the AGA’s senior vice-president of public affairs.The analysis includes regulated online gaming in Delaware, New Jersey and Nevada, with the figures likely to increase further as more states across the country introduce sports betting legislation following the Supreme Court’s decision in May to overturn PASPA.The study excluded pari-mutuel gaming, slots and video lottery terminals in non-casino locations, lotteries and charitable gaming.Like consumer spending, direct casino labour income, which reached $26.5bn last year, has followed a positive trajectory year-on-year since 2009 and the aftermath of the worldwide economic crash, with the exception of a marginal fall in 2014.Interestingly, the report found that $89bn of consumer spending at casinos – including $73bn of spending on gaming – was considerably more than the $76bn spent on attending sports events last year.Earlier this month the AGA insisted that proposals to introduce a federal framework for regulated sports betting were flawed as the “proven regulatory regime” currently in place is already backed by the majority of US citizens. Topics: Casino & games Finance 19th September 2018 | By contenteditor Gaming generates $261bn for US economy More money spent at casinos than attending live sports events in US last year, report finds Casino & games AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: US Email Address
Kindred Group has joined forces with Gaming Innovation Group (GiG) as part of an effort to strengthen its affiliate compliance processes. The Unibet owner will deploy the GiG Comply marketing compliance technology to track affiliate activity and content for its brands. Subscribe to the iGaming newsletter Kindred bolsters compliance efforts with GiG partnership Strategy Kindred Group has joined forces with Gaming Innovation Group (GiG) as part of an effort to strengthen its affiliate compliance processes.Under the agreement, the Unibet owner will deploy the GiG Comply marketing compliance technology to track affiliate activity and content for its brands.Kindred will also be able to use the self-service monitoring solution to monitor the various promotional content including text, image and banner promotions across its brands.GiG Comply can scan up to 30,000 web pages every day, producing a daily list of the locations where a certain brand is mentioned.“I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our affiliate activity is compliant and sustainable,” Kindred’s head of affiliates Ryan Henderson said.Richard Brown, chief operations officer at GiG, added: “Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment.“Our leading marketing and compliance technology will allow the Kindred affiliates team to monitor and control affiliate mentions, alongside their existing processes.”The move comes after Kindred in February reported a 20.8% year-on-year rise in revenue for 2018. Revenue amounted to £907.6m (€1.05bn/$1.18bn) in the 12 months ended December 31, 2018, with sports betting contributing £435.6m of the total, up 25.7% year-on-year. 5th April 2019 | By contenteditor Topics: Strategy Tech & innovation Tags: Online Gambling Companies: GiG AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address
AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Topics: Marketing & affiliates Strategy 27th June 2019 | By contenteditor North America’s Major League Soccer (MLS) has updated its commercial policies to allow its teams to enter into shirt sponsorship deals with companies in the gambling sector. Subscribe to the iGaming newsletter MLS opens up to gambling sponsorship Regions: US North America’s Major League Soccer (MLS) has updated its commercial policies to allow its teams to enter into shirt sponsorship deals with companies in the gambling sector.Sponsorship opportunities, which will also be open to companies in the alcoholic spirits market, will include jersey fronts and sleeve patch space, with the latter available from 2020.The new rules will only apply to adult jerseys, with betting or spirit branding not permitted on youth-sized shirts. MLS professional players under the age of 21 will also not carry sponsorship on their jerseys.Aside from shirt sponsorship, the MLS will also now allow gambling companies to strike commercial deals in relation to stadium naming rights, stadium signage, field-board advertising, ad spots and custom programming.Read the full story on iGB North America. Marketing & affiliates
Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics. Topics: Marketing & affiliates Strategy Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.Reasoning from first principles is a process where you break down complex problems into the most basic elements and rebuild. As a scientist might say: “What are we absolutely sure is true? What has been proven?”Reasoning by analogy ‘This’ is like ‘that’, therefore ‘that’ is like ‘this’. A good example of reasoning by analogy can be seen in the phrase “in my experience”. This new executive says confidently: “You should run your campaign with this partner, because in my experience this will work.” We all value experience, but does it necessarily represent good judgment?Going back to what a scientist might ask: “What are we absolutely sure is true? What has been proven?”The new executive wants to sign off a large budget against ‘experience’.“What are we absolutely sure is true? Well, that an executive ran a campaign with a media partner that was successful for a different brand than ours.”What has been proven? Nothing. What about the creative? Was it different? And in what way? How is that other brand different to yours?The point about experience: it’s the accumulation of years of knowledge that gives somebody a holistic overview of what is ‘best’. It’s a refined version of reasoning by analogy.How to reason by first principles Have you ever asked yourself, “Why do I think this?” ‘This’ could be a strategic view on a market place. It could be an opinion of somebody. It could even be a deeply held long-term belief you treasure.I repeat: have you ever asked yourself why you think ‘this’?Challenging assumptions How do you know this is true? What if you thought the opposite?Let’s say you assume Google AdWords does not convert well. Why do you assume that? Was the creative good enough? What about the landing pages, what about the competitiveness of the offer?Now let’s imagine the opposite: “AdWords works very well for me”. What works well? Maybe you have organised your keyword selection more efficiently, modified your offer or tried a different landing page.By asking yourself, “What if I thought the opposite?” you are looking at an old problem in a new way.Looking for evidence How can you back this up? What are the sources?You’ve got a marketing campaign that’s been very successful. The next question should be “what went right?”Let’s say you assume what went right. How did you validate this assumption? What sources did you use for the validation? Were the analytics correct? Are you sure?If you have important decisions to make, it’s important to never assume anything until you can back up assumptions with valid information.Considering alternative perspectives What might others think? How do you know you are correct?A way of thinking in opposites is to consider alternative perspectives. That marketing campaign was a success… for you. It generated a high conversion rate, but right now we don’t know the long-term revenue per customer.What would the data analyst think about the campaign? The analyst has more information on the long-term revenues from certain customer groups. Would the analyst be happy with this group of converting customers?If the analyst went through the demographics/interest groupings on this batch of conversions, how would that match up with previous players from similar player segments?Did those previous segments go on to produce on or above target revenues? If so, great. If not, time to change that marketing campaign.Examining consequences What if I am wrong? What are the consequences if I am wrong?What if the conversions were excellent, but the expected return on investment was poor based on player segment analysis?You’ve been telling everyone how the campaign conversion rate was way above average. You did the segment analysis and found out these players are likely to be bonus hunters.You have a choice. You can either admit you are wrong or be defiant and hope people don’t know the truth. If you are wrong, what are the consequences?You’re expected to run the same campaign again since the numbers were above average and everyone believes you’ve got a magic ‘touch’.The consequences: you have short-term gain with above-average conversions, but long-term loss once player revenues start to come through.Questioning the original questions Why did you think that? Were you correct? What conclusions can you draw from the reasoning process?You believed the marketing campaign was a success because conversion rates were high.Subsequently you talked to the data analyst and realised the customer segment you attracted were bonus hunters. And it’s likely they will produce poor long-term revenue.High conversion rate is a good thing. It’s just you have to have the revenue to support the cost of the marketing campaign.You might lower the cost per acquisition in the marketing campaign. You reduce conversion rates but you increase potential return on investment…You might find your business is being driven by fundamentally weak assumptions.Finally “What are we absolutely sure is true? What has been proven?”Nick Garner is a marketing strategist and founder of RIZE digital, the igaming marketing consultancy and web development agency. Nick uses his knowledge to help clients deliver successful web development and earned media marketing projects. Think like a scientist Tags: Mobile Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Marketing & affiliates 17th September 2019 | By contenteditor Subscribe to the iGaming newsletter Email Address
Tags: Online Gambling OTB and Betting Shops Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 16th January 2020 | By contenteditor Subscribe to the iGaming newsletter Problem gambling funding body GambleAware has revealed that GVC Holdings pledged to donate the most money in the nine months to 31 December 2019, despite not adding to the amount it committed to in the first half of the year.The Ladbrokes Coral owner pledged a total of £1.46m (€1.71m/$1.91m) in the opening three quarters of the 2019-20 financial year – the same amount that it had donated by the end of the first half.The £1.46m pledge also matches the total amounted that GVC donated to the body in the 2018-19 financial year.Flutter Entertainment, which operates the Paddy Power and Betfair brands, has so far pledged £1m to GambleAware, while William Hill also committed to £1m.Meanwhile, Bet365 donated £868,000 and Gamesys committed to £426,000, while Buzz Group made a pledge of £249,126, Betway a donation of £153,500 and Genesis Global donated £145,000.Rank Group made several donations through various brands, with its Grosvenor Casino business donating a total of £249,450, and its Mecca arm £177,225.BetVictor pledged £160,000, and gaming centre operator Praesepe Holdings said it would pledge £119,000, while 32Red committed to £95,000 and Tombola International £87,476.In related new, GambleAware has commissioned a new research project looking into the relationship between gambling and gaming.Led by Dr Joanne Lloyd of the University of Wolverhampton and Dr Helen Lloyd and Dr James Close, both from the University of Plymouth, the project will look at the relationship between players’ mental health and wellbeing, and purchasing of chance-based in-game items such as loot boxes.The project will also investigate the psychological profiles of young people and adults who buy loot boxes, focusing on their motivations for purchasing and any potential harms they may experience.“The connections between gaming and gambling are something we’re keen to understand better,” GambleAware interim director of research Alison Clare said. “This project should help us understand more about the similarities and differences between gambling-related harms and any harms emerging from chance-based elements in games.”It comes after the mental health director for the National Health Service (NHS) in England accused the country’s leading gambling operators of causing avoidable mental health problems among players. Claire Murdoch also demanded operators immediately implement the ban on credit card gambling due to come into force from April this year, and to scrap tactics she claim encourage high-spending customers to chase losses. The operators, via the Betting and Gaming Council, have asked to meet Murdoch so she can share her experiences to help the sector refine player protection tactics. Topics: Casino & games Finance Legal & compliance Sports betting Bingo Regions: UK & Ireland Bingo GVC tops GambleAware donations for Q1-Q3 of fiscal year Problem gambling funding body GambleAware has revealed that GVC Holdings pledged to donate the most money in the nine months to 31 December 2019, despite not adding to the amount it committed to in the first half of the year.
Sports betting Email Address Regions: Europe Nordics Norway Norway’s government has ruled that national tote Norsk Rikstoto should retain its status as the horseracing betting monopoly in the country after its current concession expires in 2021. Norway’s government has ruled that national tote Norsk Rikstoto should retain its status as the horseracing betting monopoly in the country after its current concession expires in 2021.The government had been considering transferring the monopoly from Norsk Rikstoto to national lottery Norsk Tipping when the former’s rights to organise wagering on racing conclude at the end of next year.However, the government ruled that the current model and system for betting on horseracing should remain in place for the foreseeable future.“Our main concern is to ensure a responsible and coherent gaming policy,” Norway’s Minister of Culture Abid Raja said. “In connection with the development of new gambling laws, it was therefore natural to consider whether the organisation of horse race betting in a separate gaming company is the best solution for doing this.“After a thorough overall assessment, we have concluded that the horse race betting should remain under the control of Norsk Rikstoto. At the same time, we will take some steps in the new gambling law to increase accountability and public control of horse race betting.”The ruling comes after Oslo Economics, under guidance from the government, had forecast how the market could perform after Norsk Rikstoto’s monopoly rights expire. Oslo Economics said that in order for the transfer of the betting monopoly to be successful for all parties, Norsk Rikstoto and Norsk Tipping would need to merge.The Ministry of Culture is due to submit a proposal for a new Gambling Act for consultation later this year, and will include further details of its plans for the horseracing betting monopoly in this proposal.As part of this approach, the Ministry of Culture worked with the Ministry of Agriculture and Food to ensure a strong focus on responsible gambling in the new Act.Agriculture and Food Minister Olaug Bollestad said the Minstry supported the decision to allow Norsk Rikstoto to retain the monopoly after 2021.Bollestad added: “The equine industry is important to many across the country, and the horse organisations have expressed a strong desire to have their own gaming company dedicated to horse race betting.“We believe that the model we have today is both suitable for ensuring a responsible gambling policy for the future, while at the same time this solution is for the best for Norwegian equestrian sport.” Topics: Sports betting 3rd April 2020 | By contenteditor Tags: Spread Betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Norsk Rikstoto to retain Norwegian horseracing monopoly
Topics: Legal & compliance Sports betting Darts regulator suspends two over potential match-fixing 18th August 2020 | By contenteditor Legal & compliance The Darts Regulation Authority (DRA), the global regulatory body for the sport, has suspended two players after suspicious betting on matches they played in was flagged by the International Betting Integrity Association (IBIA). AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Email Address The Darts Regulation Authority (DRA), the global regulatory body for the sport, has suspended two players after suspicious betting on matches they played in was flagged by the International Betting Integrity Association (IBIA).The cases relate to darts professionals Kyle McKinstry, ranked 92nd in the world, and Wessel Nijman, ranked 288th, who have both been suspended from attending or competing in DRA-sanctioned events until disciplinary committee hearings have taken place.In the case of McKinstry, suspicious betting on a match against David Evans in the Modus A Night at the Darts series on 30 April was flagged by the IBIA. McKinstry lost that match 5-0, with further suspicious activity identified in a 2 May match against Nijman.For Nijman, suspicious betting was identified in a match played on 14 May, again versus Evans, and again in the Modus Icons of Darts series. Njiman lost the match 4-0.The DRA noted that there was no suggestion that Evans was involved in any way with the alleged breach of the rules.This prompted the DRA to launch investigations, working closely with Sportradar’s Integrity Services arm, the GB Gambling Commission’s Sports Betting Intelligence Unit, the Malta Gaming Authority and Gibraltar Gambling Regulator, with input from betting operators.DRA chair Nigel Mawer concluded that both McKinstry and Nijman have cases to answer, with Nijman to be investigated for one count of match-fixing and McKinstry on two counts.The rules state that it is an offence to make any effort to fix or contrive – or be party to any effort to fix or contrive – the result, score, progress, conduct or any other aspect of a darts event. Providing information related to an event that is not in the public domain or readily accessible to a third party also constitutes an offence under DRA rules.McKinstry faces a separate charge of failing to cooperate with the inquiry, by failing to provide itemised billing data for his phone.DRA rules state that players and registered agents must cooperate with any investigation, by providing all information related to potential breaches.This requires individuals to hand over betting accounts, bank records, telephone records, internet service records, social media accounts, email and other records stored on phones, tablets, electronic devices, computer hard drives or otherwise.The punishment for the offences range from fines to permanent suspensions from the sport.
By Kunal Dhyani – August 17, 2020 Football Euro 2020, Italy vs Wales LIVE: Gareth Bale and Co face do-or-die clash; Italy eye third consecutive win; Follow Live Updates, Euro 2020, Italy vs Wales: 3 key battles to watch out for in ITA vs WAL Piyush Chawla is looking forward to learning from Harbhajan Singh at his new franchise Chennai Super Kings.CSK had bought Piyush Chawla in the 2020 IPL auction for 6.75 crores after his former franchise Kolkata Knight Riders released him. Chawla was a part of KKR for six years. by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeGrammarlyImprove Your Spelling With This Helpful Browser ExtensionGrammarlyTripCuratorYou Haven’t Lived Until You Visit These 10 All-Inclusive ResortsTripCuratorAssociated PressHawaii’s Kilauea has pushed lava up through fissures, destroying homes and forcing evacuations.Associated PressChawla talked about the rich experience he will be able to gain by playing alongside Harbhajan and Imran Tahir in the spin-loaded CSK side in the IPL which is set to start from 19 September in the UAE and said that it was important to have a healthy competition in the team.“As you are talking about a lot of spinners but we all know how Mahi bhai (MS Dhoni) plays around with the spinners. So that will be really good for me and for the team,” Chawla told Cricket.com“The good part is when I go there I will get to learn a lot of things from Bhajju Pa (Harbhajan Singh). We all know Imran Tahir, what kind of a bowler he is and his energy level even at this age. So it will be fantastic to play with these guys,” he added.The Gujarat leg spinner also expressed the excitement of playing under the captaincy of the MS Dhoni.“It’s always a pleasure playing under Mahi Bhai (MS Dhoni) because we all know what kind of a captain he is. He is one of the best in the world. As a bowler you enjoy playing under somebody like Mahi Bhai.”Piyush Chawla was a part of both the 2007 World T20 and 2011 World Cup-winning sides and had played a key role in helping his former IPL side Kolkata Knight Riders (KKR) lift the trophy twice. Euro 2020, Switzerland vs Turkey LIVE: Switzerland to punish hapless Turkey; Follow Live Updates, Follow Live update YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity Week|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredNoteableyAirport Security Couldn’t Believe These Jaw-Dropping MomentsNoteabley|SponsoredSponsored RELATED ARTICLESMORE FROM AUTHOR Football Football Tokyo Olympics: IOA fuming as Japan imposes stricter regulations on India’s Olympic team, calls it ‘discriminatory and unfair’ IPL 2020: Ex-KKR spinner Piyush Chawla looks forward to learning from CSK teammate Harbhajan Singh Tokyo Olympics Village: Organizers unveils Tokyo games athletes village to the media, check first look Previous articleRFC Football Academy launches girls’ residential facilityNext articleHockey players recover from COVID-19; to be discharged from hospital this evening Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Euro 2020 Points table: Germany secure first win, Poland keep Euro hopes alive; Check Euro 2020 latest group standings Indian premier leagueIndian premier league 2020SportSport News TAGSCSKIndian Premier LeagueIPLIPL 2020IPL newsPiyush Chawla SHARE Share on Facebook Tweet on Twitter Latest Sports News Facebook Twitter Football Euro 2020, Switzerland vs Turkey: Top 5 players to watch out for in SUI vs TUR Football Euro 2020 LIVE broadcast in more than 200 countries, check how you can watch Live Streaming of EURO 2020 in your country Sport News Euro 2020- Spain vs Poland Highlights: Spain held to 1-1 draw as Lewandowski’s Poland keep Euro hopes alive Football Football Football Euro 2020 Top Scorers: Ronaldo joins Patrik Schick at top, Lukaku remains second; Check who is leading the Euro 2020 Golden Boot race