Disconnect from the nternet, the traditional home appliance manufacturers are being brainwashed sma

in the living room revolution, Internet companies to break the traditional home appliance manufacturers in the consumption concept, develop a based on the "user" pattern; while the traditional home appliance manufacturers because of the lack of user thinking, has been launched for users living room. In fact, the "action" is not only a symbol of high-end market of domestic manufacturers, Samsung and other foreign brands are gradually losing ground gradually from the living room away from the user.

 

what’s the change in your living room? How much is the TV set? Is it a smart TV?

five years ago, if your living room on a Samsung big screen TV, it is absolutely a high-end western style on the level of the things. And now, if your living room is still a Samsung TV, but the screen is bigger, the price is more expensive. Well, I can only say that you have OUT!

now, a revolution around the living room is being started, this is a complete revolution on smart home. From TV, refrigerator, air conditioning such large appliances, electric lights, telephones, and routers such small appliances, in turn the world upside down change, they in this revolution is to establish their own positioning.

traditional home appliance manufacturers lost, they never owned a user

At present,

, refrigerator, washing machine, air conditioning and other appliances revolution is brewing, and TV, router revolution has become liaoyuanzhishi. In the music video as the representative of the television, as the representative of the routing router playing put up a pageantry of "subversion" banner, touched the whole industry. In the future, more home products will be the revolution".

in the living room revolution, Internet companies to break the traditional home appliance manufacturers in the consumption concept, develop a based on the "user" pattern; while the traditional home appliance manufacturers because of the lack of user thinking, has been launched for users living room. In fact, the "action" is not only a symbol of high-end market of domestic manufacturers, Samsung and other foreign brands are gradually losing ground gradually from the living room away from the user.

Samsung who lost, in fact, they just do not have the user". Because in their eyes, never only customers and consumers, and no user. From the enterprise point of view, the focus is on some hard indicators, such as sales, market share, single product profits, the amount of the purchase of the product and the two purchase rate. Products to consumers, it means that the end of the product operation process.

and music as such Internet companies just the opposite. They are from the point of view of the user’s hair, but also care about the soft indicators, such as user activation rate, satisfaction of user interaction experience, single user effective length, the user’s overall satisfaction with the use of smart tv.

what is the result of today’s situation? Why Samsung will make us out of touch with the Internet era? In fact, the TV itself is not outdated, but the television industry environment has changed

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