The standard Tmall Jingdong with The Voice of China cast party

Sina

technology news news November 4th, Jingdong and Ali "frame" to the party, after Ali yesterday disclosed details after the double 11 carnival night, today also announced a joint Jingdong Canxing production, build 11.11 100 brand "Beijing" like night large competing party song.

According to

, "the party" in November 10th to 20:00 24:00 in the CCTV arts channel (CCTV3), Tencent and other major video sites video broadcast simultaneously, CCTV new media will by micro-blog, WeChat and other real-time interaction with the majority of users.

Jing Song party content, by Canxing production "The Voice of China", "China good songs" director Shen Ning served as director, to the "masked" competing song form, pop stars into the "Beijing team" and "East team" two teams, with the participation of a singing competition, at the same time, the field the Jingdong will be through WeChat shake to the consumers to send red envelopes, 100 brand has also sent out limited welfare award.

Xiong Qingyun, vice president of Jingdong

group, the chief executive of Jingdong mall marketing department, said the party will bring consumers a new experience of 11.11 shopping festival. (Tong Gao)

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