[Abstract] Internet penetration rate of 48.8%, the overall growth rate of Internet users continue to slow down. Tencent science and technology news (Le Tian) July 23rd news, China Internet Network Information Center (CNNIC) today released the thirty-sixth China Internet development statistics report. The report shows that as of June 2015, China’s Internet users reached 668 million.
over the past six months, a total of 18 million 940 thousand new Internet users in china. Internet penetration rate of 48.8%, compared with the end of 2014 increased by 0.9 percentage points, but the overall size of the Internet continues to slow growth.
Chinese Internet users and Internet penetration
as of June 2015, China’s mobile phone users reached 594 million, representing an increase of more than 36 million 790 thousand people in December 2014. The use of mobile Internet users accounted for 88.9% of the crowd increased from December 2014 to.
China’s mobile phone users and the proportion of Internet users accounted for
China’s mobile phone users accounted for sustained growth behind, there are several reasons:
1, smart phone prices fell, laying the foundation for mobile internet. In the first half of this year, the major Internet companies and traditional home appliance enterprises to enter the mobile phone market, prompting smartphone prices continue to decline, enhance the purchasing power of users.
2, the government to increase support for mobile Internet, by urging operators to reduce Internet tariffs, improve network coverage and other measures to optimize internet users access to the Internet, reducing the threshold of mobile internet.
3, rich mobile Internet application scenarios to enhance the user’s willingness to use. Accelerate the integration of mobile Internet and traditional industries, the development of various types of closely related with the new application of life, to attract users of traditional industries began to use mobile internet.